You cannot add a deleted contact back to your audience. When you delete a contact, it erases their personal information and anonymizes their data in your reports. To learn more, check out Archive or Unarchive Your Contacts. If you need to reduce your contact count but don’t want to lose any data, we recommend you archive contacts rather than delete them. Anything you delete from your account is permanently removed and can't be recovered. Export your audience before you perform any bulk actions.Here are some things to know before you begin this process. In this article, you'll learn how to delete contacts from your audience. Delete contacts for General Data Protection Regulation (GDPR) purposes only. In most cases, if you have outdated or inactive contacts that don’t interact with your campaigns, you should choose to archive them. Delete a contact to permanently remove all of their personal information from your audience.
